Tag Archives: social media

The Verdict on 4 Top Rules of Communication

Some rules are in place for a reason. Others are made to be broken. Regardless of your industry, chances are good that you’re called on to communicate, be it in speaking or writing. Especially now, in the age of social, … Continue reading

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Thanks and Giving

As I cleaned my house from top to bottom yesterday, I finally made room for a little holiday spirit. Not Christmas, mind you. I’m not quite there yet. One holiday at a time, please. I’m speaking of Thanksgiving. Of being … Continue reading

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The Real Joy of Doing Good Work

Years ago I realized something. I realized that I was happy at work. I enjoyed going in every morning. And that there were certain clients I truly looked forward to speaking with, working with, those for whom I enjoyed getting … Continue reading

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Help Me Help You: How to Give Your Social Strategist a Fighting Chance

One of the best scenes from the movie Jerry Maguire is when Tom Cruise’s character is trying to convince Cuba Gooding’s character to focus on the love of the game. You can watch the :30 clip here: “Help Me Help You” There … Continue reading

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7 Social Media Time Sucks to Avoid

Social media can be a time suck. Really. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in new business. So claim your independence from all that’s holding … Continue reading

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Before You Kick Off Your Social Media Campaign…

Listen, nobody reads the opening paragraphs of a blog post with a numbered list, right? Right. So let’s just dispense with the lead-in and get right to the reason you clicked the link in the first place… 7 things to … Continue reading

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Social Media: One of Many Marketing Mediums

Last year around this time, I gave a presentation on Social Media Marketing to an Advertising Principles class at Washington University in St. Louis. As I was building the presentation, filled with nifty charts and statistics, it hit me. These … Continue reading

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How Lutefisk Launched a Career

While I was still in school earning my BA in Writing, my Writing for Advertising professor told me I had a talent for copywriting. She suggested I offer to write a few print ads or press releases free of charge, … Continue reading

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4 Things Twitter is Good For

I recently read “What Ails Twitter,” an article posted on LinkedIn about how Twitter is missing the boat by not changing their call to action. This post, by The Street & CNBC journalist Herb Greenberg, said that Twitter should be … Continue reading

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Social Media 201: Getting Results

“Sure, I do social, but it hasn’t really worked for me.” Sound familiar? You’ve created business profiles on all the “right” platforms, you tweet and post, even comment on blogs, but still haven’t seen any increase in sales – or … Continue reading

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