Tag Archives: marketing

Help Me Help You: How to Give Your Social Strategist a Fighting Chance

One of the best scenes from the movie Jerry Maguire is when Tom Cruise’s character is trying to convince Cuba Gooding’s character to focus on the love of the game. You can watch the :30 clip here: “Help Me Help You” There … Continue reading

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Before You Kick Off Your Social Media Campaign…

Listen, nobody reads the opening paragraphs of a blog post with a numbered list, right? Right. So let’s just dispense with the lead-in and get right to the reason you clicked the link in the first place… 7 things to … Continue reading

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How to Create Marketing Magic for Your Brand

Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on some level. It’s creating an experience. Whether that’s a live event, an ad campaign, a brand’s story, a consumer’s … Continue reading

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Blurring the Lines Between Online and Offline Marketing

If you’re with the majority, you’ve become fairly active in the social sphere.  Tweeting, posting, commenting and the like.  But to what end? We’ve begun to see a shift in social… while it does enjoy a life of its own, companies … Continue reading

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Social Media: One of Many Marketing Mediums

Last year around this time, I gave a presentation on Social Media Marketing to an Advertising Principles class at Washington University in St. Louis. As I was building the presentation, filled with nifty charts and statistics, it hit me. These … Continue reading

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How Lutefisk Launched a Career

While I was still in school earning my BA in Writing, my Writing for Advertising professor told me I had a talent for copywriting. She suggested I offer to write a few print ads or press releases free of charge, … Continue reading

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Welcome!

While I’ve been blogging for several years on writing, parenting and life over at I Digress…, this blog will focus on small business. Communications, Marketing, Copywriting, Project Management, Social Media…  all things important to starting and running a small business. … Continue reading

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