Tag Archives: Content

7 Steps to Creating Better Content

If it were, easy, everyone would be creating successful content. According to a recent Kapost survey, 60% of marketers report that hiring marketing content talent is “somewhat difficult.” In any case, here are seven tips to help get you off to a good … Continue reading

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Content Marketing Lesson #36

Back in November, I attended the Incite Content Marketing Summit in Chicago. Here’s another quick takeaway for you: People don’t buy the what, they buy the why. Click To Tweet There’s gold in that there story. There is a story … Continue reading

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The Verdict on 4 Top Rules of Communication

Some rules are in place for a reason. Others are made to be broken. Regardless of your industry, chances are good that you’re called on to communicate, be it in speaking or writing. Especially now, in the age of social, … Continue reading

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Help Me Help You: How to Give Your Social Strategist a Fighting Chance

One of the best scenes from the movie Jerry Maguire is when Tom Cruise’s character is trying to convince Cuba Gooding’s character to focus on the love of the game. You can watch the :30 clip here: “Help Me Help You” There … Continue reading

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Customer Service Holds the Key to Business Success

Where is Customer Service? Back when I began my career in my marketing, my first job was with a furniture manufacturing company. The corporate office was set up like this: The “Executive Offices” consisted of the Marketing department, Sales, HR … Continue reading

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It Might Be Time to Hire a Social Media Strategist If…

I just came across a blog written by @shelleypringle for Polaris that provided cases for and against outsourcing social media marketing. Like all great blog posts, this one got me thinking. How do you really know whether you need someone to … Continue reading

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