I read a blog post before I left the office last Friday about the top 5 reasons brands/companies really do need a social presence.
I’ve got news for you. You’ve got a presence on shared media whether you built it or not. Consumers are LOOKING for things to talk about on social platforms. Just like brands, they’re trying to drum up likes and comments on their own posts, photos and videos. They actively search for cool, fun, trendy, even highly controversial things to talk about.
Just this past weekend on my personal Facebook feed, I came across a positive review for a kids’ movie, a review for the Fox theater and a personal rating for a live show, a major complaint about a local dry cleaner that ruined a wedding dress, a post about a car dealer, and on and on. There were posts seeking recommendations and actively looking for advice. And not one of these was an advertisement by a company. These were just regular people dishing about their most loved – and hated – brands.
Guess what brands? You’re on social media whether you’ve asked for it or not. The best you can do is jump into this shared space so that you can a) benefit from the positive earned media and b) respond quickly to the negative comments and reviews.
It’s vital because this is where the sales funnel feeds! The consideration and loyalty phases – both ends of the sales funnel – get fed through social media! Your future consumers will be looking to social media in both of these phases, so believe me when I tell you that you need them as much as they need you there.
You certainly don’t have to take an active role in social media. You can choose to stick with owned, paid and/or earned media. But chances are really good that your brand name will pop up in shared media, too. And I’m willing to bet you don’t want to miss the opportunity to be a part of it.
Building your brand’s social media presence can be overwhelming. I’d love to help you figure it out and then lay out a plan for getting there. Let’s put our heads together and create something fantastic! Reach me directly 314.540.0705.