I received a call from a client recently. I’d handled several content writing and marketing strategy assignments for him. But this time, his request was a bit different.
He wanted me to write his dating site profile.
At first I thought he was a bit crazy. Hire a professional writer for something this personal? But as I got to work, I quickly realized that it was not much different than helping a professional with her LinkedIn profile or social media bio. The results might be a bit different (as is the call to action) but the rules are pretty much the same.
The popularity of dating sites is exploding. There are dozens of new ones now, those that cater to specific religious groups, income levels, and various other demographics. But all of them offer the same advice to singles joining for the first time. It’s interesting that the very same advice they give to singles can be applied to professionals on social platforms. Heed these 7 tips whether you’re creating a professional bio or a dating site profile and you’ll be fielding dating connection requests in no time. The rest is up to you.
- Be Positive. Whether you’re wooing potential clients, employers, or dates, nobody likes a Debby Downer. Keep your profile uplifting. You won’t win any points by being negative.
- Use Relevant Visuals. It’s a published fact that profiles with a good photo get much more respect and attention than those with, say, an egg. And blog posts with relevant images are more likely to be read. According to one HubSpot article, articles with an image once every 75-100 words received double the social media shares as articles with fewer images. Speaking of relevant images, if you’ve gained 50 pounds matured since that last picture of you was taken, it’s time for a reshoot.
- Build a Compelling Profile. Your LinkedIn profile should include a professional photo and headline. Add projects, courses, patents, certifications, volunteer experience and/or recommendations to add credibility. Think about how you want to project yourself to the dating pool professional world, and work to keep everything you add to your profile consistent with that image. Check out this handy infographic from Neal Schaffer for more tips on building an ideal profile.
- Be Transparent. As Billy Joel said (or sang), “Honesty is hardly ever heard, and mostly what I need from you.” Seriously though, according to a December 2016 Entrepreneur article, it really is one of the most important qualities of great leadership. Don’t lead potential dates client/employers to believe you’re something you’re not. They’re bound to find out sooner or later, so just be yourself.
- Quality not Quantity. Brevity is the soul of wit (Shakespeare). It’s also the mark of a humble person (me). So rather than worry about trying to bust the limits of your profile with more words, make sure the quality of the words is high. Go for perfect grammar. Be sincere. And be quick about it. As Thomas Jefferson allegedly quipped, “If you can’t explain it to a six year old, you don’t understand it well enough.” Assuming you know yourself better than anyone (other than your mother), it’s best to describe yourself briefly.
- Avoid Clichés. So you want to work hard, play harder change the paradigm, huh? Great. What do you mean by that, exactly? And um, how do you intend to do it? Using trite turns of phrase can make your meaning unclear and cost you both credibility and individuality. Be clear about your intentions. Use your own words and be direct.
- Don’t ‘Dis Exes. Having a Horrible Partner Boss in your past isn’t a bad thing. In fact, many of us can relate. But using a platform such as LinkedIn—or worse, a first date interview—to wax unapologetically about that awful date job will not have folks lining up to listen. Stay positive and focus on the future. Besides, you don’t want someone from your past speaking poorly of you. As my stepmom always says, if you don’t have anything nice to say, don’t say anything at all.
Many times, your profile is the first impression someone has of you. Make it a good one and you’ll increase your odds of finding the perfect partner client or potential employer.
Happy Valentine’s Day… start swiping connecting!