Category Archives: writing

7 Dating Site Rules to Apply to Your Professional Bio

I received a call from a client recently. I’d handled several content writing and marketing strategy assignments for him. But this time, his request was a bit different. He wanted me to write his dating site profile. At first I … Continue reading

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7 Steps to Creating Better Content

If it were, easy, everyone would be creating successful content. According to a recent Kapost survey, 60% of marketers report that hiring marketing content talent is “somewhat difficult.” In any case, here are seven tips to help get you off to a good … Continue reading

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The One Thing Jimmy Fallon and I Have in Common

I’ll admit it… I’m neurotic. I’m never good enough. There’s always someone better. I was watching an episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee – have you seen this show? Jerry was having coffee with Jimmy Fallon and … Continue reading

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The Verdict on 4 Top Rules of Communication

Some rules are in place for a reason. Others are made to be broken. Regardless of your industry, chances are good that you’re called on to communicate, be it in speaking or writing. Especially now, in the age of social, … Continue reading

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How To Write A Winning Award Entry

From the red carpets to the spray tans, there’s no mistaking that this is awards season. The recent Golden Globes ceremony kicked off the celebration of this year’s most talented on screens both large and small. And while Hollywood is … Continue reading

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The Real Joy of Doing Good Work

Years ago I realized something. I realized that I was happy at work. I enjoyed going in every morning. And that there were certain clients I truly looked forward to speaking with, working with, those for whom I enjoyed getting … Continue reading

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3 Steps to Greater Confidence for Business Success

I went to a book launch yesterday. A dozen or so of the anthology’s contributors – myself included – were there. Many had signed up to read a poem or a story excerpt. Almost without exception, the writers started their … Continue reading

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How Lutefisk Launched a Career

While I was still in school earning my BA in Writing, my Writing for Advertising professor told me I had a talent for copywriting. She suggested I offer to write a few print ads or press releases free of charge, … Continue reading

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How to Handle Rejection Like a Writer

As a freelance writer, I’ve submitted 64 feature articles, essays and short stories for publication in the past three years. Of those 64, just 19 have been published. It’s simple math: I’ve received many more rejection letters than acceptance letters. … Continue reading

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Out of One, Many: Multiple Blog Posts From One Idea

 The other day, I read a great blog post by Mark Lerner (@oktopost) via @boknowsmarketing about 5 ways to defeat writers block. As I was commenting on his blog post, it occurred to me that many of my blog post ideas … Continue reading

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