Category Archives: Uncategorized

Help Me Help You: How to Give Your Social Strategist a Fighting Chance

One of the best scenes from the movie Jerry Maguire is when Tom Cruise’s character is trying to convince Cuba Gooding’s character to focus on the love of the game. You can watch the :30 clip here: “Help Me Help You” There … Continue reading

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How to Look Forward to Monday Mornings

Remember that 80’s song “I Don’t Like Mondays?” by the Boomtown Rats? Yep. That became one of my anthems in high school – and years later, as a young professional, I could still identify with those lyrics. But not anymore. … Continue reading

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Volunteering: Why You Need to Get Involved

I have read and heard from many folks that volunteering and becoming a member of a local industry organization are both good things to do. I’ve been hearing that advice for years. In fact, I’ve given it, as well. But … Continue reading

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Social Media 201: Getting Results

“Sure, I do social, but it hasn’t really worked for me.” Sound familiar? You’ve created business profiles on all the “right” platforms, you tweet and post, even comment on blogs, but still haven’t seen any increase in sales – or … Continue reading

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Welcome!

While I’ve been blogging for several years on writing, parenting and life over at I Digress…, this blog will focus on small business. Communications, Marketing, Copywriting, Project Management, Social Media…  all things important to starting and running a small business. … Continue reading

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