Category Archives: social media

Help Me Help You: How to Give Your Social Strategist a Fighting Chance

One of the best scenes from the movie Jerry Maguire is when Tom Cruise’s character is trying to convince Cuba Gooding’s character to focus on the love of the game. You can watch the :30 clip here: “Help Me Help You” There … Continue reading

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7 Social Media Time Sucks to Avoid

Social media can be a time suck. Really. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in new business. So claim your independence from all that’s holding … Continue reading

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Before You Kick Off Your Social Media Campaign…

Listen, nobody reads the opening paragraphs of a blog post with a numbered list, right? Right. So let’s just dispense with the lead-in and get right to the reason you clicked the link in the first place… 7 things to … Continue reading

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9 Tried-and-True Ways to Promote Your Blog Posts

Managing a blog is a full-time job. For each post, you chose a topic, research it, gather your thoughts, write the post, edit and proofread it to perfection. But, if you sit back and reflect on a job well done … Continue reading

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Blurring the Lines Between Online and Offline Marketing

If you’re with the majority, you’ve become fairly active in the social sphere.  Tweeting, posting, commenting and the like.  But to what end? We’ve begun to see a shift in social… while it does enjoy a life of its own, companies … Continue reading

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Social Media: One of Many Marketing Mediums

Last year around this time, I gave a presentation on Social Media Marketing to an Advertising Principles class at Washington University in St. Louis. As I was building the presentation, filled with nifty charts and statistics, it hit me. These … Continue reading

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It Might Be Time to Hire a Social Media Strategist If…

I just came across a blog written by @shelleypringle for Polaris that provided cases for and against outsourcing social media marketing. Like all great blog posts, this one got me thinking. How do you really know whether you need someone to … Continue reading

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How Lutefisk Launched a Career

While I was still in school earning my BA in Writing, my Writing for Advertising professor told me I had a talent for copywriting. She suggested I offer to write a few print ads or press releases free of charge, … Continue reading

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Agencies + Social Media Presence: Does It Really Matter?

There is an argument that if an agency wants to manage social media for a client, that agency should have a strong social presence and be able to prove that what they say they can do for you – they already … Continue reading

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4 Things Twitter is Good For

I recently read “What Ails Twitter,” an article posted on LinkedIn about how Twitter is missing the boat by not changing their call to action. This post, by The Street & CNBC journalist Herb Greenberg, said that Twitter should be … Continue reading

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