Category Archives: small business

3 Steps to Greater Confidence for Business Success

I went to a book launch yesterday. A dozen or so of the anthology’s contributors – myself included – were there. Many had signed up to read a poem or a story excerpt. Almost without exception, the writers started their … Continue reading

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Blogging for Small Business

According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, blogging is now the #1 area of increased activity for marketers. And according to Kim Garst* (@kimgarst), CEO of Boom Social, “Blogging is still a dominate way to get impactful, original … Continue reading

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How to Create Marketing Magic for Your Brand

Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on some level. It’s creating an experience. Whether that’s a live event, an ad campaign, a brand’s story, a consumer’s … Continue reading

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9 Tried-and-True Ways to Promote Your Blog Posts

Managing a blog is a full-time job. For each post, you chose a topic, research it, gather your thoughts, write the post, edit and proofread it to perfection. But, if you sit back and reflect on a job well done … Continue reading

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Social Media: One of Many Marketing Mediums

Last year around this time, I gave a presentation on Social Media Marketing to an Advertising Principles class at Washington University in St. Louis. As I was building the presentation, filled with nifty charts and statistics, it hit me. These … Continue reading

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How to Handle Rejection Like a Writer

As a freelance writer, I’ve submitted 64 feature articles, essays and short stories for publication in the past three years. Of those 64, just 19 have been published. It’s simple math: I’ve received many more rejection letters than acceptance letters. … Continue reading

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How to Look Forward to Monday Mornings

Remember that 80’s song “I Don’t Like Mondays?” by the Boomtown Rats? Yep. That became one of my anthems in high school – and years later, as a young professional, I could still identify with those lyrics. But not anymore. … Continue reading

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One Simple Change for Success in New Business Presentations

One of the best things I’ve learned from 20 years in the marketing industry is incredibly simple. The way you present yourself to a client or potential client is important. You’ve heard most of the rules of presenting before: dress appropriately, … Continue reading

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10 Leadership Resolutions for the New Year

It’s easy to get into a rut – becoming so focused on just clearing the paperwork from your desk, managing people, keeping the business going, that we forget all the things that we loved about our career choice in the … Continue reading

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