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Category Archives: small business
3 New Ways to Find New Business and Grow Your Follower Base
The internet offers no shortage of advice for networking, finding new business and building your follower base on social media. But rarely do we read an article or hear a bit of advice that we haven’t read before, or even … Continue reading
Posted in Business, networking, small business, social media, social selling
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6 Tips for Handling Sensitive Topics on Social Media
Whether politics, religion or an unfortunate tragedy, it’s difficult to know how to handle sensitive topics on social media platforms, and tougher still when managing social profiles for your brand, or a client’s brand. As a professional who’s active in social … Continue reading
Posted in Business, Leadership, PR, small business, social media
Tagged crisis, PR, st. louis
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On Social Media: Your Brand Doesn’t Have a Choice
I read a blog post before I left the office last Friday about the top 5 reasons brands/companies really do need a social presence. I’ve got news for you. You’ve got a presence on shared media whether you built it or … Continue reading
Posted in Branding, Business, marketing, small business, social media
Tagged earned media, owned media, paid media, sales funnel, shared media
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Thanks and Giving
As I cleaned my house from top to bottom yesterday, I finally made room for a little holiday spirit. Not Christmas, mind you. I’m not quite there yet. One holiday at a time, please. I’m speaking of Thanksgiving. Of being … Continue reading
Posted in Business, Just for fun, small business, social media
Tagged recipes, social media, sweet potato biscuits, thanksgiving
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The Real Joy of Doing Good Work
Years ago I realized something. I realized that I was happy at work. I enjoyed going in every morning. And that there were certain clients I truly looked forward to speaking with, working with, those for whom I enjoyed getting … Continue reading
Posted in Business, networking, small business, social media, writing
Tagged business, client, freelance, friend, social media
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Social Media Don’ts
We all start somewhere. And since I learn something new every single day, especially in the social space, it stands to reason that after six years of blogging, tweeting and posting I may have learned a thing or two from … Continue reading
Posted in Business, networking, small business, social media
Tagged LinkedIn, networking, paper.li, Twitter
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Business Lessons from the Lake House
More than twenty years in business has taught me a thing or two. Some of those things I learned back in my very first job – in a pizza restaurant of all places. Others, I learned in college, or early … Continue reading
Posted in Business, Leadership, small business
Tagged Business lessons, Life lessons
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Customer Service Holds the Key to Business Success
Where is Customer Service? Back when I began my career in my marketing, my first job was with a furniture manufacturing company. The corporate office was set up like this: The “Executive Offices” consisted of the Marketing department, Sales, HR … Continue reading
Posted in blogging, Business, marketing, small business
Tagged Content, customer service
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7 Social Media Time Sucks to Avoid
Social media can be a time suck. Really. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in new business. So claim your independence from all that’s holding … Continue reading
Posted in Business, Just for fun, small business, social media
Tagged 4th of July, Independence, social media, success, Twitter
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Before You Kick Off Your Social Media Campaign…
Listen, nobody reads the opening paragraphs of a blog post with a numbered list, right? Right. So let’s just dispense with the lead-in and get right to the reason you clicked the link in the first place… 7 things to … Continue reading
Posted in Business, marketing, small business, social media
Tagged audience, brand, marketing, marketing plan, mission statement, objectives, social media, strategy
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