Category Archives: marketing

Social Media: One of Many Marketing Mediums

Last year around this time, I gave a presentation on Social Media Marketing to an Advertising Principles class at Washington University in St. Louis. As I was building the presentation, filled with nifty charts and statistics, it hit me. These … Continue reading

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It Might Be Time to Hire a Social Media Strategist If…

I just came across a blog written by @shelleypringle for Polaris that provided cases for and against outsourcing social media marketing. Like all great blog posts, this one got me thinking. How do you really know whether you need someone to … Continue reading

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How Lutefisk Launched a Career

While I was still in school earning my BA in Writing, my Writing for Advertising professor told me I had a talent for copywriting. She suggested I offer to write a few print ads or press releases free of charge, … Continue reading

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Agencies + Social Media Presence: Does It Really Matter?

There is an argument that if an agency wants to manage social media for a client, that agency should have a strong social presence and be able to prove that what they say they can do for you – they already … Continue reading

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One Simple Change for Success in New Business Presentations

One of the best things I’ve learned from 20 years in the marketing industry is incredibly simple. The way you present yourself to a client or potential client is important. You’ve heard most of the rules of presenting before: dress appropriately, … Continue reading

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How to Be a Great Beginner

It’s that time of year again. We’re thinking about fresh starts, new beginnings. So this post is for those of you starting out in your career, starting a new career, or finishing your college career. You get the idea. Over … Continue reading

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1 Pizza Place, 4 Valuable Business Skills

A little more than 25 years ago, at age 15, armed with my crisp, new worker’s permit and a racing heart, I stepped through the doors of a local pizza place and got my first real job. Dennis took a … Continue reading

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Branding: How to Be a Brand Others Emulate

Imitation is the sincerest form of flattery. But imitating another brand is not the way to your consumers hearts (or their wallets). You likely admire a brand that is successful – in creating an identity/voice/personality and in reaching their target … Continue reading

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