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Category Archives: marketing
One of the best things I’ve learned from 20 years in the marketing industry is incredibly simple. The way you present yourself to a client or potential client is important. You’ve heard most of the rules of presenting before: dress appropriately, … Continue reading
It’s that time of year again. We’re thinking about fresh starts, new beginnings. So this post is for those of you starting out in your career, starting a new career, or finishing your college career. You get the idea. Over … Continue reading
A little more than 25 years ago, at age 15, armed with my crisp, new worker’s permit and a racing heart, I stepped through the doors of a local pizza place and got my first real job. Dennis took a … Continue reading
Imitation is the sincerest form of flattery. But imitating another brand is not the way to your consumers hearts (or their wallets). You likely admire a brand that is successful – in creating an identity/voice/personality and in reaching their target … Continue reading