Category Archives: marketing

Content Marketing Lesson #36

Back in November, I attended the Incite Content Marketing Summit in Chicago. Here’s another quick takeaway for you: People don’t buy the what, they buy the why. Click To Tweet There’s gold in that there story. There is a story … Continue reading

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On Social Media: Your Brand Doesn’t Have a Choice

I read a blog post before I left the office last Friday about the top 5 reasons brands/companies really do need a social presence. I’ve got news for you. You’ve got a presence on shared media whether you built it or … Continue reading

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The True ROI of Social Media

“I’m going to ask you the same question I ask all of you social people.” Uh-oh. I knew what was coming. Three little letters. I played dumb. “I have no answer!” I cried, horrified. She smiled. We were at a … Continue reading

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How To Write A Winning Award Entry

From the red carpets to the spray tans, there’s no mistaking that this is awards season. The recent Golden Globes ceremony kicked off the celebration of this year’s most talented on screens both large and small. And while Hollywood is … Continue reading

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Customer Service Holds the Key to Business Success

Where is Customer Service? Back when I began my career in my marketing, my first job was with a furniture manufacturing company. The corporate office was set up like this: The “Executive Offices” consisted of the Marketing department, Sales, HR … Continue reading

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Before You Kick Off Your Social Media Campaign…

Listen, nobody reads the opening paragraphs of a blog post with a numbered list, right? Right. So let’s just dispense with the lead-in and get right to the reason you clicked the link in the first place… 7 things to … Continue reading

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Blogging for Small Business

According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, blogging is now the #1 area of increased activity for marketers. And according to Kim Garst* (@kimgarst), CEO of Boom Social, “Blogging is still a dominate way to get impactful, original … Continue reading

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How to Create Marketing Magic for Your Brand

Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on some level. It’s creating an experience. Whether that’s a live event, an ad campaign, a brand’s story, a consumer’s … Continue reading

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9 Tried-and-True Ways to Promote Your Blog Posts

Managing a blog is a full-time job. For each post, you chose a topic, research it, gather your thoughts, write the post, edit and proofread it to perfection. But, if you sit back and reflect on a job well done … Continue reading

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Blurring the Lines Between Online and Offline Marketing

If you’re with the majority, you’ve become fairly active in the social sphere.  Tweeting, posting, commenting and the like.  But to what end? We’ve begun to see a shift in social… while it does enjoy a life of its own, companies … Continue reading

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