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Category Archives: marketing
Back in November, I attended the Incite Content Marketing Summit in Chicago. Here’s another quick takeaway for you: People don’t buy the what, they buy the why. Click To Tweet There’s gold in that there story. There is a story … Continue reading
From the red carpets to the spray tans, there’s no mistaking that this is awards season. The recent Golden Globes ceremony kicked off the celebration of this year’s most talented on screens both large and small. And while Hollywood is … Continue reading
Where is Customer Service? Back when I began my career in my marketing, my first job was with a furniture manufacturing company. The corporate office was set up like this: The “Executive Offices” consisted of the Marketing department, Sales, HR … Continue reading
Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on some level. It’s creating an experience. Whether that’s a live event, an ad campaign, a brand’s story, a consumer’s … Continue reading