Category Archives: Content Marketing

6 Content Marketing Trends and Where They’re Heading

As the marketing industry grows and changes, marketers must keep a pulse on the types of content that drive the highest conversions. Here’s a quick look at current industry trends and clues about potential shifts to come for the future of content … Continue reading

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Clearing Up A Little Content Marketing Confusion

I just read “4 Things That Can Go Wrong With Content Marketing,” a blog post shared on Twitter by Bo Woloshyn. While Bo didn’t write the blog, he shared it on Twitter, and I read it (as I do much of … Continue reading

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7 Steps to Creating Better Content

If it were, easy, everyone would be creating successful content. According to a recent Kapost survey, 60% of marketers report that hiring marketing content talent is “somewhat difficult.” In any case, here are seven tips to help get you off to a good … Continue reading

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Content Marketing Lesson #36

Back in November, I attended the Incite Content Marketing Summit in Chicago. Here’s another quick takeaway for you: People don’t buy the what, they buy the why. Click To Tweet There’s gold in that there story. There is a story … Continue reading

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