Category Archives: Business

Social Media Don’ts

We all start somewhere. And since I learn something new every single day, especially in the social space, it stands to reason that after six years of blogging, tweeting and posting I may have learned a thing or two from … Continue reading

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Business Lessons from the Lake House

More than twenty years in business has taught me a thing or two. Some of those things I learned back in my very first job – in a pizza restaurant of all places. Others, I learned in college, or early … Continue reading

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Help Me Help You: How to Give Your Social Strategist a Fighting Chance

One of the best scenes from the movie Jerry Maguire is when Tom Cruise’s character is trying to convince Cuba Gooding’s character to focus on the love of the game. You can watch the :30 clip here: “Help Me Help You” There … Continue reading

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Customer Service Holds the Key to Business Success

Where is Customer Service? Back when I began my career in my marketing, my first job was with a furniture manufacturing company. The corporate office was set up like this: The “Executive Offices” consisted of the Marketing department, Sales, HR … Continue reading

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7 Social Media Time Sucks to Avoid

Social media can be a time suck. Really. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in new business. So claim your independence from all that’s holding … Continue reading

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Before You Kick Off Your Social Media Campaign…

Listen, nobody reads the opening paragraphs of a blog post with a numbered list, right? Right. So let’s just dispense with the lead-in and get right to the reason you clicked the link in the first place… 7 things to … Continue reading

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3 Steps to Greater Confidence for Business Success

I went to a book launch yesterday. A dozen or so of the anthology’s contributors – myself included – were there. Many had signed up to read a poem or a story excerpt. Almost without exception, the writers started their … Continue reading

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How to Create Marketing Magic for Your Brand

Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on some level. It’s creating an experience. Whether that’s a live event, an ad campaign, a brand’s story, a consumer’s … Continue reading

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Social Media: One of Many Marketing Mediums

Last year around this time, I gave a presentation on Social Media Marketing to an Advertising Principles class at Washington University in St. Louis. As I was building the presentation, filled with nifty charts and statistics, it hit me. These … Continue reading

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How Lutefisk Launched a Career

While I was still in school earning my BA in Writing, my Writing for Advertising professor told me I had a talent for copywriting. She suggested I offer to write a few print ads or press releases free of charge, … Continue reading

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