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Category Archives: Business
More than twenty years in business has taught me a thing or two. Some of those things I learned back in my very first job – in a pizza restaurant of all places. Others, I learned in college, or early … Continue reading
Where is Customer Service? Back when I began my career in my marketing, my first job was with a furniture manufacturing company. The corporate office was set up like this: The “Executive Offices” consisted of the Marketing department, Sales, HR … Continue reading
I went to a book launch yesterday. A dozen or so of the anthology’s contributors – myself included – were there. Many had signed up to read a poem or a story excerpt. Almost without exception, the writers started their … Continue reading
Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on some level. It’s creating an experience. Whether that’s a live event, an ad campaign, a brand’s story, a consumer’s … Continue reading