Category Archives: Business

7 Dating Site Rules to Apply to Your Professional Bio

I received a call from a client recently. I’d handled several content writing and marketing strategy assignments for him. But this time, his request was a bit different. He wanted me to write his dating site profile. At first I … Continue reading

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3 New Ways to Find New Business and Grow Your Follower Base

The internet offers no shortage of advice for networking, finding new business and building your follower base on social media. But rarely do we read an article or hear a bit of advice that we haven’t read before, or even … Continue reading

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Tweet Chat Rules of Thumb

Since i started participating in tweet chats a few years ago, I’ve become a bit addicted. Depending on my schedule, and the topics, I might jump into three or four a week. Some of them at the same time! But I digress. Let’s back … Continue reading

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6 Tips for Handling Sensitive Topics on Social Media

Whether politics, religion or an unfortunate tragedy, it’s difficult to know how to handle sensitive topics on social media platforms, and tougher still when managing social profiles for your brand, or a client’s brand. As a professional who’s active in social … Continue reading

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The One Thing Jimmy Fallon and I Have in Common

I’ll admit it… I’m neurotic. I’m never good enough. There’s always someone better. I was watching an episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee – have you seen this show? Jerry was having coffee with Jimmy Fallon and … Continue reading

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On Social Media: Your Brand Doesn’t Have a Choice

I read a blog post before I left the office last Friday about the top 5 reasons brands/companies really do need a social presence. I’ve got news for you. You’ve got a presence on shared media whether you built it or … Continue reading

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The True ROI of Social Media

“I’m going to ask you the same question I ask all of you social people.” Uh-oh. I knew what was coming. Three little letters. I played dumb. “I have no answer!” I cried, horrified. She smiled. We were at a … Continue reading

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How To Write A Winning Award Entry

From the red carpets to the spray tans, there’s no mistaking that this is awards season. The recent Golden Globes ceremony kicked off the celebration of this year’s most talented on screens both large and small. And while Hollywood is … Continue reading

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Thanks and Giving

As I cleaned my house from top to bottom yesterday, I finally made room for a little holiday spirit. Not Christmas, mind you. I’m not quite there yet. One holiday at a time, please. I’m speaking of Thanksgiving. Of being … Continue reading

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The Real Joy of Doing Good Work

Years ago I realized something. I realized that I was happy at work. I enjoyed going in every morning. And that there were certain clients I truly looked forward to speaking with, working with, those for whom I enjoyed getting … Continue reading

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