Category Archives: Branding

7 Dating Site Rules to Apply to Your Professional Bio

I received a call from a client recently. I’d handled several content writing and marketing strategy assignments for him. But this time, his request was a bit different. He wanted me to write his dating site profile. At first I … Continue reading

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On Social Media: Your Brand Doesn’t Have a Choice

I read a blog post before I left the office last Friday about the top 5 reasons brands/companies really do need a social presence. I’ve got news for you. You’ve got a presence on shared media whether you built it or … Continue reading

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How to Create Marketing Magic for Your Brand

Marketing is all about creating an emotion – causing consumers to feel something that makes them connect with a brand on some level. It’s creating an experience. Whether that’s a live event, an ad campaign, a brand’s story, a consumer’s … Continue reading

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Blurring the Lines Between Online and Offline Marketing

If you’re with the majority, you’ve become fairly active in the social sphere.  Tweeting, posting, commenting and the like.  But to what end? We’ve begun to see a shift in social… while it does enjoy a life of its own, companies … Continue reading

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