Author Archives: Beth M. Wood

About Beth M. Wood

Beth M. Wood is a marketing and writing professional. She's been working in the marketing industry since the early 90s, and feeding her shopping habit with copywriting gigs since 2004. On August 1, 2013, she made the jump to full-time freelance writer, marketer, and social media manager. Beth is highly adept at creating and managing integrated marketing programs that get brands noticed. She's also well known for creating and maintaing a strong brand voice across all channels. She is a word geek, a grammar snob and a boot camp junkie. Which means she believes in giving 100% to every project she takes on - large or small. She earned her BA in writing from Webster University and serves as Senior Content Strategist at Scorch.

The Verdict on 4 Top Rules of Communication

Some rules are in place for a reason. Others are made to be broken. Regardless of your industry, chances are good that you’re called on to communicate, be it in speaking or writing. Especially now, in the age of social, … Continue reading

Posted in blogging, social media, writing | Tagged , , , , , | Comments Off on The Verdict on 4 Top Rules of Communication

The True ROI of Social Media

“I’m going to ask you the same question I ask all of you social people.” Uh-oh. I knew what was coming. Three little letters. I played dumb. “I have no answer!” I cried, horrified. She smiled. We were at a … Continue reading

Posted in Business, marketing, social media | Tagged , , , , | Comments Off on The True ROI of Social Media

How To Write A Winning Award Entry

From the red carpets to the spray tans, there’s no mistaking that this is awards season. The recent Golden Globes ceremony kicked off the celebration of this year’s most talented on screens both large and small. And while Hollywood is … Continue reading

Posted in Business, marketing, writing | Tagged , , , , | Comments Off on How To Write A Winning Award Entry

Thanks and Giving

As I cleaned my house from top to bottom yesterday, I finally made room for a little holiday spirit. Not Christmas, mind you. I’m not quite there yet. One holiday at a time, please. I’m speaking of Thanksgiving. Of being … Continue reading

Posted in Business, Just for fun, small business, social media | Tagged , , , | Comments Off on Thanks and Giving

The Real Joy of Doing Good Work

Years ago I realized something. I realized that I was happy at work. I enjoyed going in every morning. And that there were certain clients I truly looked forward to speaking with, working with, those for whom I enjoyed getting … Continue reading

Posted in Business, networking, small business, social media, writing | Tagged , , , , | Comments Off on The Real Joy of Doing Good Work

Social Media Don’ts

We all start somewhere. And since I learn something new every single day, especially in the social space, it stands to reason that after six years of blogging, tweeting and posting I may have learned a thing or two from … Continue reading

Posted in Business, networking, small business, social media | Tagged , , , | Comments Off on Social Media Don’ts

Business Lessons from the Lake House

More than twenty years in business has taught me a thing or two. Some of those things I learned back in my very first job – in a pizza restaurant of all places. Others, I learned in college, or early … Continue reading

Posted in Business, Leadership, small business | Tagged , | Comments Off on Business Lessons from the Lake House

Help Me Help You: How to Give Your Social Strategist a Fighting Chance

One of the best scenes from the movie Jerry Maguire is when Tom Cruise’s character is trying to convince Cuba Gooding’s character to focus on the love of the game. You can watch the :30 clip here: “Help Me Help You” There … Continue reading

Posted in Business, social media, Uncategorized | Tagged , , , | Comments Off on Help Me Help You: How to Give Your Social Strategist a Fighting Chance

Customer Service Holds the Key to Business Success

Where is Customer Service? Back when I began my career in my marketing, my first job was with a furniture manufacturing company. The corporate office was set up like this: The “Executive Offices” consisted of the Marketing department, Sales, HR … Continue reading

Posted in blogging, Business, marketing, small business | Tagged , | Comments Off on Customer Service Holds the Key to Business Success

7 Social Media Time Sucks to Avoid

Social media can be a time suck. Really. But if you clean up your act a bit, and focus on what’s important, social can actually save you time and bring in new business. So claim your independence from all that’s holding … Continue reading

Posted in Business, Just for fun, small business, social media | Tagged , , , , | Comments Off on 7 Social Media Time Sucks to Avoid