Author Archives: Beth M. Wood

About Beth M. Wood

Beth M. Wood is a marketing and writing professional. She's been working in the marketing industry since the early 90s, and feeding her shopping habit with copywriting gigs since 2004. On August 1, 2013, she made the jump to full-time freelance writer, marketer, and social media manager. Beth is highly adept at creating and managing integrated marketing programs that get brands noticed. She's also well known for creating and maintaing a strong brand voice across all channels. She is a word geek, a grammar snob and a boot camp junkie. Which means she believes in giving 100% to every project she takes on - large or small. She earned her BA in writing from Webster University and serves as Senior Content Strategist at Scorch.

6 Content Marketing Trends and Where They’re Heading

As the marketing industry grows and changes, marketers must keep a pulse on the types of content that drive the highest conversions. Here’s a quick look at current industry trends and clues about potential shifts to come for the future of content … Continue reading

Posted in Content Marketing | Tagged , , , , , , | Comments Off on 6 Content Marketing Trends and Where They’re Heading

7 Dating Site Rules to Apply to Your Professional Bio

I received a call from a client recently. I’d handled several content writing and marketing strategy assignments for him. But this time, his request was a bit different. He wanted me to write his dating site profile. At first I … Continue reading

Posted in Branding, Business, social media, writing | Tagged , , , , | Comments Off on 7 Dating Site Rules to Apply to Your Professional Bio

3 New Ways to Find New Business and Grow Your Follower Base

The internet offers no shortage of advice for networking, finding new business and building your follower base on social media. But rarely do we read an article or hear a bit of advice that we haven’t read before, or even … Continue reading

Posted in Business, networking, small business, social media, social selling | Comments Off on 3 New Ways to Find New Business and Grow Your Follower Base

Tweet Chat Rules of Thumb

Since i started participating in tweet chats a few years ago, I’ve become a bit addicted. Depending on my schedule, and the topics, I might jump into three or four a week. Some of them at the same time! But I digress. Let’s back … Continue reading

Posted in Business, networking, social media | Tagged , | Comments Off on Tweet Chat Rules of Thumb

Clearing Up A Little Content Marketing Confusion

I just read “4 Things That Can Go Wrong With Content Marketing,” a blog post shared on Twitter by Bo Woloshyn. While Bo didn’t write the blog, he shared it on Twitter, and I read it (as I do much of … Continue reading

Posted in Content Marketing | Tagged , , , , , | Comments Off on Clearing Up A Little Content Marketing Confusion

6 Tips for Handling Sensitive Topics on Social Media

Whether politics, religion or an unfortunate tragedy, it’s difficult to know how to handle sensitive topics on social media platforms, and tougher still when managing social profiles for your brand, or a client’s brand. As a professional who’s active in social … Continue reading

Posted in Business, Leadership, PR, small business, social media | Tagged , , | Comments Off on 6 Tips for Handling Sensitive Topics on Social Media

7 Steps to Creating Better Content

If it were, easy, everyone would be creating successful content. According to a recent Kapost survey, 60% of marketers report that hiring marketing content talent is “somewhat difficult.” In any case, here are seven tips to help get you off to a good … Continue reading

Posted in Content Marketing, writing | Tagged | Comments Off on 7 Steps to Creating Better Content

Content Marketing Lesson #36

Back in November, I attended the Incite Content Marketing Summit in Chicago. Here’s another quick takeaway for you: People don’t buy the what, they buy the why. Click To Tweet There’s gold in that there story. There is a story … Continue reading

Posted in Content Marketing, marketing | Tagged , , , , , | Comments Off on Content Marketing Lesson #36

The One Thing Jimmy Fallon and I Have in Common

I’ll admit it… I’m neurotic. I’m never good enough. There’s always someone better. I was watching an episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee – have you seen this show? Jerry was having coffee with Jimmy Fallon and … Continue reading

Posted in Business, career, Just for fun, writing | Tagged , , , | Comments Off on The One Thing Jimmy Fallon and I Have in Common

On Social Media: Your Brand Doesn’t Have a Choice

I read a blog post before I left the office last Friday about the top 5 reasons brands/companies really do need a social presence. I’ve got news for you. You’ve got a presence on shared media whether you built it or … Continue reading

Posted in Branding, Business, marketing, small business, social media | Tagged , , , , | Comments Off on On Social Media: Your Brand Doesn’t Have a Choice