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Author Archives: Beth M. Wood
As the marketing industry grows and changes, marketers must keep a pulse on the types of content that drive the highest conversions. Here’s a quick look at current industry trends and clues about potential shifts to come for the future of content … Continue reading
If it were, easy, everyone would be creating successful content. According to a recent Kapost survey, 60% of marketers report that hiring marketing content talent is “somewhat difficult.” In any case, here are seven tips to help get you off to a good … Continue reading
Back in November, I attended the Incite Content Marketing Summit in Chicago. Here’s another quick takeaway for you: People don’t buy the what, they buy the why. Click To Tweet There’s gold in that there story. There is a story … Continue reading
I’ll admit it… I’m neurotic. I’m never good enough. There’s always someone better. I was watching an episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee – have you seen this show? Jerry was having coffee with Jimmy Fallon and … Continue reading