Monthly Archives: April 2016

6 Tips for Handling Sensitive Topics on Social Media

Whether politics, religion or an unfortunate tragedy, it’s difficult to know how to handle sensitive topics on social media platforms, and tougher still when managing social profiles for your brand, or a client’s brand. As a professional who’s active in social … Continue reading

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7 Steps to Creating Better Content

If it were, easy, everyone would be creating successful content. According to a recent Kapost survey, 60% of marketers report that hiring marketing content talent is “somewhat difficult.” In any case, here are seven tips to help get you off to a good … Continue reading

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Content Marketing Lesson #36

Back in November, I attended the Incite Content Marketing Summit in Chicago. Here’s another quick takeaway for you: People don’t buy the what, they buy the why. Click To Tweet There’s gold in that there story. There is a story … Continue reading

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