Monthly Archives: April 2014

9 Tried-and-True Ways to Promote Your Blog Posts

Managing a blog is a full-time job. For each post, you chose a topic, research it, gather your thoughts, write the post, edit and proofread it to perfection. But, if you sit back and reflect on a job well done … Continue reading

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Blurring the Lines Between Online and Offline Marketing

If you’re with the majority, you’ve become fairly active in the social sphere.  Tweeting, posting, commenting and the like.  But to what end? We’ve begun to see a shift in social… while it does enjoy a life of its own, companies … Continue reading

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Social Media: One of Many Marketing Mediums

Last year around this time, I gave a presentation on Social Media Marketing to an Advertising Principles class at Washington University in St. Louis. As I was building the presentation, filled with nifty charts and statistics, it hit me. These … Continue reading

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It Might Be Time to Hire a Social Media Strategist If…

I just came across a blog written by @shelleypringle for Polaris that provided cases for and against outsourcing social media marketing. Like all great blog posts, this one got me thinking. How do you really know whether you need someone to … Continue reading

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How Lutefisk Launched a Career

While I was still in school earning my BA in Writing, my Writing for Advertising professor told me I had a talent for copywriting. She suggested I offer to write a few print ads or press releases free of charge, … Continue reading

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